Street artist paints video game mural in Leeds to celebrate young entrepreneurs in the city

A new mural has been unveiled in Leeds to celebrate the results of a survey stating the city has the most ambitious young people in the country.

In a poll commissioned by video game developer Plaion, 2000 people aged between 18 and 30 were quizzed about their career goals and achievements so far.

Results showed that 59% of aspiring business owners were from Leeds, with Bristol, Edinburgh and Leicester trailing closely behind.

To celebrate Leeds bagging top spot, Plaion commissioned street artist Captain Kris to design a mural, drawing inspiration from their latest game Saints Row.

The mural is situated on Sackville Street (in between Meanwood and Little London) and will be in place for a month.

Simon Turner, UK marketing director for Plaion, said: “The research was inspired by the themes of the game where you and your three friends take on lawless factions in a fight for power and embark on a journey to make your own way in the world as your own boss.

"We think Captain Kris has done a fantastic job of capturing the spirit, attitude and tone of Saints Row with his design.”

Plaion’s survey also revealed that 61% of young people have a ‘side hustle’ to supplement their income, and those struggling to start their own business attribute it to high costs (26%) and the economic climate (23%).

The survey found the top 10 most ambitious cities for under 30s were:

Leeds Bristol Edinburgh Leicester Oxford Brighton Chelmsford Newcastle Manchester York